Most Valuable Instagram Marketing Trends

First, Instagram marketing is simply used for branded posts and content promotion. Later on, came the time of influencer marketing. Instagram stories and IGTV features give more exposure to brands to market their products and help them to take their brand to the very best.

Here we provide you the points of some significant Instagram marketing trends that you must follow on to improve your brand presence in 2020.

1. Vertical Videos

With the growing usage of mobile to access social networks, the evolution of vertical videos becomes necessary. Instagram makes it a really attractive and trending format.

Instagram lives, stories, and IGTV all support vertical video format and make it a vast Instagram trend. It’s a user-friendly mobile format, with many Instagram users running this trend.

Brands are using this format for various purposes. Whether you’d prefer to showcase your products, run a contest, or show a tutorial, vertical videos are often used.

2. Instagram stories

Instagram stories have an essential part of Instagram marketing. If you’d prefer to enhance your social presence on Instagram, you’ve needed to use this feature creatively.

Because of the flexibleness of Instagram stories, it’s become an essential aspect of any marketer’s Instagram marketing strategy. And with the addition of filters, stickers, and other visual effects, Stories are now becoming more engaging than ever previously.

Following are some ways to plug stories for your Instagram marketing:

• For advertisements and promotions

Plenty of brands use Instagram stories to increase their sales, run promotions and contests, or used short-form video advertisements. Use short and artistic stories to interact with more audiences.

• Run a Poll or Contest

Run a poll or contest through Instagram stories may be a superb way to engage more audience on your Instagram profile. Also, use surveys to gather consumer insights and understand preferences for your brand. Polls and contests provide you with the concept of what consumers believe your brand.

• Announce New Product Launches

Use Instagram stories to announce new product launches or showcase your featured products.

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5 Tips for Successfully Marketing on Instagram

Instagram has become a significant marketing tool over the years. Additionally, it’s become an efficient selling platform for those that want to sell their products online. Marketing on Instagram is not any longer a game. With the introduction of the latest functionality, it’s now an immediate selling avenue for eCommerce brands.

Are you able to sell on Instagram? Keep reading to understand several powerful Instagram shopping tips for eCommerce marketing success.

The growth of Instagram has prompted eCommerce shopping and advertising opportunities on this social media platform.

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Optimize Your Instagram Profile Page

When it involves using links on Instagram, you’ve got your bio that gives a hyperlinked opportunity. Users must have a minimum of 10,000 Instagram followers to incorporate links in Instagram stories.

It highlights the importance of your profile, and you’ll be able to use this page to figure in your favor. Include a link in your bio section that leads users to a shoppable landing page.

Sell with Instagram Stories Ads

Instagram stories is another avenue where you’ll sell on Instagram. Because of the character of this content, Instagram stories became a decent avenue for advertising. 

However, if you would like to market your products organically through Instagram stories, here are some ways to try and do so:

Provide information about a few products launches through vertical videos or graphics. 

Use Instagram Live to produce a behind the scenes look into new products or promotions.

Utilize Instagram’s Shoppable Posts to Sell Directly in Posts

For a moment, the only way to sell products on Instagram was possible through that link in your profile. After the updates, shoppable Instagram now allows users to click on products displayed during a photo or story. Once the user clicks on the product, they’re sent to a page with a descriptive product copy and call-to-action. This CTA leads shoppers immediately to the respective product’s page on your website.

Give s Snea Upcoming Products

Are you excited about your new product and need to make a buzz around it? Instagram could also be your answer.

Why do you not have to share this with your Instagram followers? Loyal fans of your brand will appreciate having an exclusive sneak peek at new products and fire up conversations about the launch.

If you think that it appropriate, run a purchase exclusively for your Instagram followers. Together with photos and videos of the merchandise, add a unique promo code to your post or story copy.

Run Contests and Boost your Profile

Instagram contests can reach and interact, potential customers while highlighting your latest products. Whether you’ve got started a brand new blog, created an eCommerce store, or want to market your Instagram profile on your website, you would like to unify your messaging.

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